![]() The results also revealed that paying attention to political advertising does not relate to voters’ intention to vote. Negative attitudes regarding political advertising were found for lowering the chances for watching advertisements, for supporting a candidate, and for willingness to vote. Negative attitude was found to be linked to lower levels of veracity among such voters and to higher levels of cynicism for those who are highly involved in politics. Furthermore, wartime perceptions were found to negatively affect attitude towards political advertising via sarcasm among less politically involved voters. ![]() The results indicated that beliefs are a four-dimensional structure consisting of information, veracity, sarcasm, and cynicism. Structural equation modelling was utilized to test the hypothetical model and its invariance related to political involvement. ![]() A self-administered cross-sectional survey was used to collect data during the 2016 parliamentary elections in Syria. This study addresses the effectiveness of political advertising in an extreme context, during a wartime.
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